MooMoo Bath Co

BRANDING & PACKAGING DESIGN

MooMoo Bath Co

Branding & Packaging design for a Kids Bath & Body Brand.

ABOUT

Background

MooMoo Bath Co is a playful and charming bath and body brand designed to make self-care fun.

I conceptualized the brand, created its identity, and designed the packaging to reflect its whimsical appeal.

Now sold at major retailers like Indigo and Canadian Superstore, MooMoo Bath Co brings joy and creativity to everyday routines.

Branding

Colours

Characters

The characters were designed with a focus on both holiday and everyday collections, inspired by some of Canada’s most beloved animals.

Iconography

Holiday Characters:

Everyday Characters:

Packaging

For the packaging, I managed the entire process from start to finish. This included sourcing, creating, and testing all diecuts based on product measurements while collaborating closely with suppliers to select materials, review samples, and finalize colours and finishes. The goal was to ensure the packaging met the highest standards and satisfied the entire team before finalizing files for mass production.

Given that all products are hand-packaged, I prioritized usability and designed the packaging to be easy to assemble, ensuring efficiency for the warehouse team.