Jubel Lip Duos

Jubel, a Vancouver-based skincare and body care brand, was founded in 2021 with a design approach that’s both simple and easily replicable.

Over time, however, the design has become too simplistic and outdated compared to competitors. Targeting young adults aged 19 to 26, Jubel aims to stay on trend while emphasizing that all its products are naturally derived and suitable for all skin types. The proposal is to modernize the design to better resonate with its target audience and reflect the brand’s commitment to natural ingredients.