ABOUT
Background
International migration remains the main driver of growth in the country. Canada welcomed 113,699 immigrants in the first quarter of 2022, the highest number of immigrants in any first quarter since 1946 when quarterly data became available.
Every year, British Columbia receives around 40 thousand new immigrants and 150 thousand of international students. This means that the relatives who remained in the country of origin will eventually come to visit them.
This is why we created amigoes. A platform that connects senior travellers who speak the same language and share similar interests to discover places in British Columbia – Canada and translate images in real-time to their native language.
TRANSLATE
Read any language
Using the Translate button, you can simply point your camera to any photo, menu, sign, or on paper and we translate to you instantly.
DISCOVER
Explore around
On Discover, you can search interesting places around you, and add them as a Favorite, so you can access that information wherever you want.
CONNECT
Make amigoes
By setting up your choices on Connect, amigoes will locate nearby travellers who share your interests, personality, and language.
You get access to their photo and phone number after receiving or being added as an amigo, so you may schedule a call or a meeting!
Personas
PERSONA 1
Rejane Almeida
Currently retired, Rejane likes to spend her time traveling to new places and countries, visiting her daughter that lives in Vancouver, reading and talking with people that could share knowledge and friendship. Her main issue while traveling is the language since she is divorced and often travels alone. Her main life objective is to be a better person and learn about other cultures.
Demographic characteristics
Age: 61 years old
Gender: Female
Status: Retired / Single
Location: Vancouver
Language: Portuguese
Psychographic characteristics
Hobbies/lifestyle: Reading and walking
Personality type: Extrovert / Talkative / Active / Flexible / Creative
PERSONA 2
Tomáz Miller
As being a business owner, Tomáz utilizes his flexible schedule for travelling to especially Canada where his son is working. He usually brings his wife together and can explore the city with her while he is waiting for his son coming back from work. One of his hobbies is playing golf, and he often goes to golf with his old friends in his home country Mexico.
Demographic characteristics
Age: 65 years old
Gender: Male
Status: Self-employed / Married
Location: Burnaby, BC
Language: Spanish
Psychographic characteristics
Hobbies/lifestyle: Golf, Running, and Movies
Personality type: Focused / Organized / Realistic / Healthy / Confident
User Flow
Logo
The logotype was designed with pleasant round ends; the loop portion of the g stands for a smile, which is a crucial component of friendship because it makes you laugh and feel happy.
UI Kit
Wireframes
Final Designs
Marketing Materials
VIDEO AD
LOGO ANIMATED
SOCIAL MEDIA AD
ONE PAGER AD
EXTERNAL HELP
Tools Used
VS Code
Illustrator
Photoshop
Figma
Premiere
After Effects
CONTACT